When you browse Instagram, Facebook, or any other online platform nowadays, you are likely to be flooded with adverts for a variety of businesses. And in this sea of ads, one of the things that stand out is the brand’s name.
A good brand name is the most critical aspect in staying in your clients’ minds and attracting them to your business. However, many entrepreneurs are unsure about how to arrive at catchy brand name ideas.
However, as critical as this procedure is, it does not have to be complex.
At Squadhelp, we crowdsource company names and have done this over 35,000 times. And sure, we can confidently tell you that there are four crucial processes in naming a startup.
Don’t Let Your Company Be Average; Here’s How to Give it an Impeccable Brand Name. So let’s jump right in.
1. Fully Understand Your Company
The name of your company is its most significant component. As a consequence, there is no way to avoid considering your brand name while starting your company because your brand’s name affects how you want your target audience to view you.
Surprisingly, brand imagination is the most underutilized naming tool, even though it makes finding a good brand name so much easier.
Visualizing your brand’s characteristics is the finest technique to stimulate your brand imagination.
To do so,
- Consider how your brand seems and feels
- What are its guiding principles?
- What is its tone?
- What feeling is it hoping to evoke in its audience?
By getting these answers, you will be better prepared to begin a comprehensive business naming process.
But to have a better brand imagination, it is vital to understand your brand and all it stands for.
And here’s how you do it, begin by thinking about the three elements:
- Your company’s brand.
- What do you represent in the eyes of your customers?
- Who are you compared to your competitors?
Figuring out these questions can help you build the identity of your brand and how you want people to engage with it.
The next step is to select a great tone that resonates with your business and customers.
You have the option of giving your brand a modern, emotionally impactful, pragmatic, pre-eminent, or fun and playful tone.
2. Consider Unique Names
Here’s where things start to get interesting! Grab some pens and a notepad, assemble your naming team (if you have one), and begin brainstorming fantastic name ideas.
Keep in mind that analysis is not included in the brainstorming process. And that’s because, at this moment, your focus should be on finding great name ideas, not evaluating the names you found.
So, ignite your creativity and let your ideas shine. If you’re stuck for ideas, don’t be scared to use a company name generator.
Don’t hesitate to record weak names too. We highly recommend that you jot down names that you’re unsure about.
You never know what kind of potential they have. As you brainstorm, don’t neglect naming tools like:
- Names with symbolic meanings
- Industry jargon
- Rhyming words
Involving people of different ages in your brainstorming process is also advantageous because they have varied opinions regarding practical and innovative brand names.
In a 2021 survey, we noticed that although older age groups 45–65 years old prefer companies with historical and traditional names, younger age groups 25–34 years old prefer brands with fresh and innovative company names.
The age range of 35 to 44 was indifferent to either historical or modern names. As a result, having a diverse age group helps you evaluate different points of view.
Even if you only found 200 or so names at the conclusion of the brainstorming session, that’s fine since we’ll now focus on reducing this list to the best possible option.
3. Choose Your Favorites
It’s time to align your brand’s tone and value proposition with the names you’ve found.
Your naming team should be familiar with your naming criteria as well as a picture of your desired tone and what you’re attempting to achieve.
You could grade the names you’ve found based on whether they match your brand identity, how they sound, how they appear on various platforms such as social media and branded materials if they have a premium domain name available, and how motivating they are to you and your coworkers.
When grading these names, consider if a name is memorable or appealing, and try to have fewer than ten names remaining after this step.
Always remember that if you’ve determined that you want to be perceived as a pragmatic brand, avoid emotionally-charged names. However, you could explore within a category.
Even if you choose a name that is pragmatic and solution-focused, you can try other spellings like Lyft or short names like Zoom.
4. Examine Your Selected Name
We all hope your favorite option from the list of names you found was the perfect business name for you!
However, before you can rejoice, your ideal name must pass a few critical checks.
Validating your name entails determining whether the suggested name(s) you developed is suitable for your business. To verify your brand, make sure you have:
- Audience feedback: This is a vital stage in evaluating your business name. When you originally started the process, you undoubtedly desired a name that would appeal to clients, and that is the right spirit. As a result, be sure that the name you select is loved by your target demographic.
- Domain name availability: A website is a must-have for any business. So, you must determine whether the domain name for the chosen name is accessible. An EMD (Exact Match Domain name) would be extremely beneficial to your company.
- Trademarks: While this may not be your favorite process, it will save you a lot of issues in the long term. The majority of commonly used words have already been trademarked. You must assess if the name of your firm has not been trademarked and satisfies the trademark standards. You can also consult with a trademark attorney at this stage. You risk receiving a cease and desist letter if you do not trademark your selected name.
Strong Brand Names Make a Huge Difference
Brand names have the potential to influence your company’s financial performance and raise the success rate of your business by increasing sales.
A great company name can pique people’s curiosity and, as a result, bring traffic to your business.
Even the best company plan and product will fail on social media if they are not given the correct name.
So, be sure you take the time and effort necessary to choose a suitable name for your business.
Grant Polachek is the head of branding for Squadhelp, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.