The One Question All Businesses Should Ask Themselves with Douglas Spencer
Douglas Spencer is president and chief brand strategist at Spencer Brenneman, LLC, which helps companies articulate who they are at their core, what they should sound and look like, and how best to bring it all to life. He is also the author of Do They Care? The one question all brands should ask themselves, continually, a book that shows business leaders how they can create meaningful connections with customers, employees, and others. Douglas is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities, and more.
where you can find Douglas Spencer:
Website
Facebook
Twitter
Some Talking points:
Messaging strategy
Determine your core messaging
Select the marketing channel with the most relevance
Resources:
Do They Care? Book
Other Resources:
Funnels Secrets: Learn how to create a funnel that converts
Sponsors:
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How You Can Help
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