Douglas Spencer is president and chief brand strategist at Spencer Brenneman, LLC, which helps companies articulate who they are at their core, what they should sound and look like, and how best to bring it all to life. He is also the author of Do They Care? The one question all brands should ask themselves, continually, a book that shows business leaders how they can create meaningful connections with customers, employees, and others. Douglas is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities, and more.
Some Talking points:
Determine your core messaging
Select the marketing channel with the most relevance
Do They Care? Book
Funnels Secrets: Learn how to create a funnel that converts
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