AJ Davis is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods. Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.
Some Talking points:
Elements you should have on a website
Conversion rate optimization
Main metrics to take into consideration
Funnels Secrets: Learn how to create a funnel that converts
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